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Tiffany engagement ring setting stands the test of time    
By Aleesha Harris, Vancouver Sun
November 19, 2013
 
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  The Tiffany setting has six claws that make for a secure setting and allow for each claw to be smaller. <p><strong><a href="http://www.girltiffany.com">tiffany</a></strong> NEW YORK — Although the ancient Egyptians, Romans and even the Greeks have been credited with creating the first engagement rings, the history of the modern mementoes can actually be tracked to a much more recent era and attributed to a brand that continues to lead the jewelry pack: Tiffany &amp; Co. <p><strong><a href="http://www.girltiffany.com">tiffany</a></strong> “Our design philosophy is to stand the test of time,” Wendy Eagan, group vice-president, Tiffany &amp; Co. Canada says. <p><strong><a href="http://www.girltiffany.com">tiffany</a></strong> “We are the authority in the design category. You can go into other jewellers and not see the assortment and array of designs that we have.” <p><strong><a href="http://www.girltiffany.com">tiffany</a></strong> The New York-based company created a stir in the engagement industry in 1886 with the introduction of its now-iconic Tiffany Setting. <p><strong><a href="http://www.girltiffany.com">tiffany</a></strong> Where rings had previously been created with a bezel shape, where the diamonds were set within the band for a flat surface, the Tiffany design set the stone above the band, placing it front and centre. <p><strong><a href="http://www.girltiffany.com">tiffany</a></strong> “The Tiffany Setting has six prongs, so the diamond itself is lifted off the band so the focus is on the stone,” Eagan explains. <p>“The setting allows the light to pass through the stone in the most beautiful way.” <p>The Tiffany setting, which has never been modified in its 127-year existence, continues, to this day, to be the international jeweller’s bestselling engagement-ring design. <p>The original setting reigned solo for 113 years before the company introduced another revolutionary design: The Lucida. <p>Meaning the brightest star in a constellation, The Lucida is specifically cut to maximize the stone’s brilliance. The patented design has since become one of the brand’s strongest sellers. <p>Since the introduction of The Lucida in 1999, Tiffany &amp; Co. has debuted about 10 new ring settings marketed directly at the engagement ring shopper, but nearly every ring the company has ever offered could be considered engagement-eligible, according to Eagan. <p>“It’s sort of endless regarding ring designs and how they are used in engagement,” she says. <p>Round diamonds have historically been the company’s strongest sellers, with variations such as diamonds down the shank, around the bezel or a bezel setting without diamonds being a few of the most popular designs. <p>“We have always done classic settings of different shaped diamonds,” Eagan says, citing emerald-cut, pear-shaped and heart-shaped diamonds as standout alternatives to the ever-popular round cut. <p>And while traditional diamonds have widely been considered to be the most popular stones for engagement rings, thanks to the Royal Wedding, Eagan has witnessed a revival in coloured stones. <p>“We have always had them. Even before Lady Diana ever wore a sapphire with white diamonds around it, other people wore it too,” she says. <p>“But when you see a fashion icon wearing something as beautiful as (Diana’s and now the Duchess of Cambridge) ring, it does spark an interest in that design.” <p>Eagan attributes the blue stone’s longevity to its “dramatic” colour and durable exterior. <p>Three-stone rings, gemstone rings with diamonds on either side and gemstone- and diamond-alternating band rings have historically been very popular styles — and continue to garner buyers’ attention today. <p>“I think any one of these would stand the test of time,” Eagan says. <p>But at the end of the day, Eagan is hesitant to put shoppers’ preferences into too small of a Tiffany Blue box. <p>She remarks that while settings and stones may change, it’s the emotion behind the ring itself that has always remained the same. <p>“I think it is the ultimate symbol for love. It’s the ultimate symbol for commitment,” Eagan says. <p>“That’s something that has never changed.” <p> <p>CLICK HERE to read more about engagement ring quality <p>CLICK HERE to read more about our exclusive tour into the Tiffany &amp; Co. workshop © Copyright (c) The Vancouver Sun       E-mail this Article Print this Article Share this Article      
  More on This Story   Tradition reigns in Tiffany &amp; Co.’s New York workshop Diamonds: A girl’s best friend   Story Tools   E-mail this Article Print this Article   Font: * * * * *   Image: * * * *
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