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Purchase decisions are no longer just informed by the sellers marketing materials. With a mouse cheap adidas superstar slip on , click consumers can access comparison web sites, press reviews and user groups. In a matter of minutes they can establish the best available price without any level of relationship.

The rules have changed and whereas at one time the more established businesses had an advantage over new entrants, the reverse is now true. Start ups with their low overheads and up to date processes will out perform any operation that's more than 3 years old. Unless the older business can win based on the relationship.

After all that has happened since the run on Northern Rock eighteen months ago, consumers are craving business relationships where they feel valued. Dave Gooderidge sums this up well: "When I trust someone cheap adidas superstar foundation , I confer value on them."

Businesses like Virgin, innocent and John Lewis that place trust in their employees, customers and even suppliers, consistently outperform their competitors over the long term.

The example that first triggered this thought in my mind was a little restaurant in North London that was always full cheap adidas neo shoes , predominantly with repeat customers. Despite being quite a trek from the centre of town it was renowned around the world. The reason? There were no prices on the menu because there was never a bill at the end of the evening. Vasos Michael, the 4'10" diminutive proprietor, didn't ever give his customers bills for their meal, he simply presented a list of what had been served www.cheapsuperstarshoes.org , including drinks and asked that the customers paid what they felt the meal was worth. On the whole people rewarded his trusting nature by paying more than a comparable meal would have cost elsewhere and if someone abused the relationship by paying too little Vasos wouldn't hesitate to ask why, gaining either valuable feedback or the satisfaction of publicly embarrassing a miser.

At the other end of the spectrum in 1999, Warren Buffett, thought to be the world's richest man cheap adidas superstar sale , bought the North American furniture retailer Jordan's from Barry and Eliot Tatleman for a rumoured $250 million - on a handshake. There was no contract that the brothers would stay with the business, although that is Buffett preference when acquiring companies. Particularly important in the case of Jordan's because Barry and Eliot always fronted the firm's TV commercials. When Barry Tatleman was asked by a reporter why the billionaire had taken them at their word he replied 'it's a new concept in business, it's called trust'.

Any business leader worth their salt knows that this recession presents an opportunity to grow market share. That growth will come primarily from new business, however new customers will only place their business with those they trust.

Fresh Tracks specialise in bespoke team development cheap adidas superstar shoes , team building and leadership nurturing to help your business grow and instill trust in your customers and staff.
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