Tango-Tiger

Coldwell Banker Looks At The Spring Selling Season



Coldwell Banker looks at the Spring selling season recently releasing its “Home Seller Survey Key Findings.” Coldwell Banker commissioned The Harris Poll to survey homeowners about upcoming plans to list their homes. From Massachusetts to California, it continues to be a seller’s market. According to realtor.com’s Weekly Housing Trends for the week ended March 20 year-over-year median listing prices were up more than 15%. Strong buyer activity combined with low inventory is partially responsible for that double-digit increase.

One in five homeowners in Coldwell Banker’s survey plan to sell their current home in the next 12 months. Coldwell Banker’s Chief Marketing Officer David Marine notes, “this Spring is a "seller's market" with record-low inventory, pent up demand and continued historically low mortgage rates. So, I was not surprised to see that one in five homeowners plans to sell in the next 12 months and capitalize on this hot market.”

The age groups choosing to sell in the next year are dominated by younger homeowners. Consider that homeowners in the 18-34 and 35-44 demographic groups (39% of respondents) plan to sell in the next 12 months. Compare that to only 19% of homeowners in the 45-54 age range. “What did surprise me was that younger homeowners are more likely to sell in the next 12 months. They were also more likely than some of their older counterparts to have concerns about the home selling process being intimidating, not knowing what their home is worth, and not knowing where to start,” Marine observes.

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