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Your Unique Selling Proposition Marketing Articles | August 6 Tony Perez Youth Jersey , 2010
One of the basics of marketing is to create a unique message that you want your business to communicate.? You need to decide on what you want your business is to say to people.? This message will be l...

One of the basics of marketing is to create a unique message that you want your business to communicate.? You need to decide on what you want your business is to say to people.? This message will be laced throughout everything you do.

The message needs to grab the attention of people and make them want to use your business.? The message also has to set you apart from other people.

This is commonly called a USP, a Unique Selling Proposition, and it is essential to your marketing message.? You need to set yourself apart from your competition.? You need to have a USP.

To completely understand what a USP is let?s quickly breakdown each letter.

???? The ?U? stands for unique.? This means you set yourself apart from your competition.? Not only should you stand apart from your competition Reggie Sanders Youth Jersey , you need to actually stand above your competition.? You need to rise above them.

???? The ?S? stands for selling.? It convinces people to buy what you?re selling. So in this case you are convincing people to buy your businesses product or service.

???? The ?P? stands for position or proposition.? Position is just where you place yourself in relation to your competition.? You want to place yourself above everyone else.? Proposition is trying to sell something to others.? In this case, you?re trying to sell something that is a cut above everything else.

If you want your marketing plan to be successful then you need to stand out from your competition.? This means you have to be unique.?

Some of the most successful USPs include:

???? Dominoes Pizza promising to deliver your pizza in 30 minutes or the pizza is free.

???? FexEx promising to absolutely deliver a product overnight.

???? The Subway chain positioning itself as a fast food alternative that will help you lose weight.

???? American Express credit cards claiming they are accepted everywhere in the world.


And when you sit down to create your own USP, you should start with one question.? That question is:

Why should a person choose my business over any other business?

Your USP should answer that question.

And it should be that question that is always in the back of your mind while you?re coming up with your own USP.? Because if you can create a great USP ? a great answer to why people should choose your business ? it will make a difference.

In order to come-up with your own USP Chris Sabo Youth Jersey , there are some very specific idea-generating steps you can go through.

Step 1: List all your benefits

Step 2: Make it Unique

Step 3: Solve a Need

Step 4: Be Specific

Step 5: Write Down Your USP and Perfect It

Your USP should be as short as possible but as long as it needs to be.? In other words, it should clearly state what you want it to state but there should not even be one extra word in it.

You?ll probably want to write down your USP and then wait a day or so before you begin to edit it.? Also, allowing a couple other people to look at it and make suggestions is always a good idea.

Once your USP is all set and ready to go George Foster Youth Jersey , you should then make sure it?s on all your marketing materials.? This needs to include your business card, all your advertisements, invoices Pete Rose Youth Jersey , postcards, your Website, letterhead Dave Concepcion Youth Jersey , and everything else.? This includes any type of marketing that you might take part in.? And remember, everything you do that?s related to your business is and should be considered marketing.




2 Things You Must Do If You Want To Stop Coming Over The Top In Your Golf Swing Sports Articles | April 20, 2005

Coming Over-The-Top in your golf swing is probably the most common (and frustrating) swing flaw a golfer will ever deal with. You can work hard trying to fix it...and end up developing other bad swing habits in the process. Why not put an end to it once and for all by identifying the two amazingly simple adjustments guaranteed to correct it.



1. Distribute your weight properly on your backswing.


When you execute your backswing Yasiel Puig Youth Jersey , it doesn't matter how well you did your takeaway, how soon you cocked your wrists, or how late your cocked them. It doesn't matter if your right arm is straight at the top Sonny Gray Youth Jersey , or even if you manage to keep from overswinging. You must also be aware of how your weight is distributed.


You can spend years looking for the solution. I did. But when I found it, a light went on. You've heard of an "Aha!" experience, haven't you? Well Anthony DeSclafani Youth Jersey , that's exactly what you will have when you discover precisely how to have your weight distributed.


2. Make a proper transition from backswing to downswing.


Now that you know about distributing your weight. Get this: It doesn't matter how well you've managed to position your weight in your backswing. If you do not make a proper transition from your backswing...to your downswing...you're still going to come over the top...every time.


You might think it's hard to break old habits, like lunging at the ball from the top (which as you know can create a slice or pull hook), but it's really easy to correct. If you know precisely how to accomplish it.


These two adjustments are essential to wiping out the swing flaw...that helps ruin untold rounds of golf...along with all the good money gone to waste for a few hours of frustration on the golf course.

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