Tango-Tiger

Are Lockdowns Creating Tomorrow’s Opportunities For Manufacturers



In my last article, I started to unpack the idea of a digital rundle, and more specifically its implications when it comes to traditional product manufacturers using digital content delivered on their proprietary device to provision new services. These services could just passively extend the product use frequency, serve as heightened consumer experience to drive loyalty but also help monetize insight derived from collected data. Conceptually, this convergence of hardware and content feeding of each other reminds me of President Eisenhower’s warning about the military-industrial complex but I don’t believe it is as serious of a notion. Nevertheless, they could be the “next hot thing” for the consumer and commercial product sector as we enter an economic recovery interrupted by intermittent lockdowns.

When Peloton sales took off driven by the surge of home offices, it effectively kicked off the slow demise of the traditional gym. After all, most home gym aficionados say that they will continue with their home workout post-Pandemic. “The bike” knows what music you like on Spotify, your favorite trainers, training routines, and times. Want to consume new content? No problem. Peloton or your NordicTrack treadmill will know what trainers, and genres you like based on your demographics and what country and theme-based workouts you launched previously. Want to take a Beatles workout? It exists already. Want to bike in a Ronin-style car chase through Paris or running the Marine Corps Marathon and donate to the Wounded Warrior Foundation? I may be available soon.

Read More : pg slot