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Management Advice From The Entrepreneur Who Has Grown His Real Estate Revenue Twelvefold



The real estate industry is rapidly evolving. With historically low interest rates, new buyers are coming into the market, and they are equipped with new technology and information to help them in their buying process.

Carlos Reyes, the CEO and founder of Smart Settlements, a company dedicated to helping real estate agents grow and scale their businesses, has embraced these trends. His company has grown from $86 million in purchase price volume to $1.1 billion.

Diverting from the traditional, conservative nature of the industry, Reyes has managed to generate twelvefold growth through simple means: by adapting to the market, and understanding his audience and their future needs.

This level of organic expansion in the real estate industry is unique in such a well-established market. These tenets helped shape the course of his business growth.

Self-awareness is the key to sales
Part of Smart Settlements is a consulting business where they train real estate agents on how to be successful, and where they preach the importance of self-awareness.

“Self-awareness is paramount in achieving long-term fulfillment in life and in business. You can consistently follow up with clients, be visible, and meet people. You can do everything right. But without self-awareness, you’ll never understand how people are experiencing you,” Reyes explains. “You’ll have no clue how to gain trust, even through the speed in which you talk. Hands-down, this is the number one thing that individuals should invest in first before making contact with hundreds of people.”

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