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North Plains to Host Advice Clinic on “How to Avoid the 7 Deadly Sins of Brand Management” at Festival of Marketing’s Jump Event Press Release : North Plains Systems &nbsp;&ndash;&nbsp; 21 hours ago
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North
Plains Systems , the leader in helping
companies effectively connect with and engage their customers through
visual media, today announced that it will be hosting an Advice Clinic
focused on “How to Avoid the 7 Deadly Sins of Brand Management” at the
Festival of Marketing’s Jump event on the 9 th of October 2013.
</p>
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The clinic is designed to give marketers insight into how to avoid the
“seven deadly sins” of marketing: Consistency, Collaboration,
Connection, Communication, Compliance, Cost and Control, which, when
managed incorrectly, can lead to the dilution of a company’s brand
equity. Brand asset management (BAM) helps marketers to produce, manage
and leverage their brand collateral as well as communicate their brand
message by using approved rich media assets in marketing communications
across multiple channels and markets. During the clinic, the following
pain points will be addressed:
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How do you manage brand assets and maintain consistent messaging
across diverse channels?
How can you create a brand community that connects disparate marketing
users and creative partners?
Can you deliver a compliance system that protects from infringements
but still supports creativity?
Can you streamline processes and increase transparency whilst at the
same time promote tighter control and reduced costs?
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Attendees can register for North Plains’ Advice Clinic at: http://festivalofmarketing.com/jump/advice-clinics .
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Jump is an annual one-day event during the Festival of Marketing, which
is held 8-10 October in London. The objective of Jump is to provide
marketers with insights and best practices for delivering targeted
campaigns in a multi-channel environment. Attendees learn about customer
experience strategies and tactics uniting multiple channels and media to
provide the best customer experience.
</p>
<b>What:</b>
</p>
 
Jump, The Festival of Marketing
 
<b>Who:</b>
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Ruth Knight, International Sales and Marketing Director at North
Plains
 
<b>When:</b>
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9 October 2013
 
<b>Where:</b>
</p>
Old Billingsgate, London
 
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Not attending the show? You can get more company information at:
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Web: www.northplains.com
</p>
<p>
Twitter: @northplains
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LinkedIn: www.linkedin.com/company/north-plains-systems
</p>
<p>
<b>About North Plains</b>
</p>
<p>
With over 1,400 installations supporting over one million active users
worldwide North Plains is recognized as the leader in helping global
brand managers, marketers, content creators, publishers and media
companies to efficiently and effectively engage and connect with their
target audiences through visual media including images, photos, videos
and 3D designs. North Plains’ market-leading software portfolio enables
companies to address a number of needs across the Creative Marketing
Lifecycle, including work-in-progress creative production systems,
digital asset management infrastructure and comprehensive marketing and
brand asset management solutions. In addition to providing a complete
portfolio of software products, North Plains is uniquely positioned when
it comes to the integration and implementation of product and software
solutions with its professional services team and a rich network of
resellers and global technology partners. Since 1994, North Plains has
helped its customers stay ahead of their rapidly changing marketing
needs. With offices in Canada, the United States, Europe and Japan,
North Plains counts many of the world’s leading companies and brands
among its satisfied clients. For more information, please visit http://www.northplains.com .
</p>
<p> </p>
<b>Contact</b><p>North Plains Systems<br>Deena Brown, +44 776 608 1138<br> dbrown@northplains.com <br>Julie
Huang, 1-510-845-0555, ext. 1129<br> jhuang@northplains.com </p>
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